THE KK MISSION: SAVING THE PLANET IN STYLE
KK aims to eliminate the environmental and moral footprint of the fashion industry by providing access to the world’s largest selection of sustainable and ethically sourced products gathered in a well-curated, operationally excellent and technologically advanced marketplace.
KK IS THE FIRST KONSCIOUS, INTELLIGENT, AND SCALABLE MARKETPLACE
Sourcing a collection of the coolest up-and-coming brands from around the globe that produce sustainably and ethically
Our intelligent platform combines back-end AI and operational excellence with front-end marketing and user-experience expertise
KK's scalability is enabled by the online nature of the marketplace as well as the zero inventory operations model
KK'S TECH HELPS YOU SCALE GLOBALLY
We embrace automation in processes related to production, marketing, and fulfillment aiming to mitigate the waste and reduce the cost of sustainable fashion products.
Our platform will make finding and shipping sustainable products a seamless and effortless experience both for producers and customers.
KK’s AI-driven recommendation software ensures for optimal product sorting based on liking and location.
From the photo-shoots to the listing on the platform, our content creation team is working towards complete process atomization
KK partners up with logistics aggregators, whose API for ecommerce makes cost-, time- and convenience-efficient shipping easy.
PERFECT FIT & ON-DEMAND
KK is developing a software to automatically update the digital pattern of any apparel to fit the customer’s body measurements.
Ko-founder & CEO
Eva is a digital entrepreneur and experienced business leader. As one of the e-commerce pioneers in the CEE. Eva is a former Co-CEO of Fashion Days Group, a Naspers company and CEE’s leading fashion online store.
Seeing first hand the impact of fashion on the environment, Eva recently joined Boryana as Co-founder of Kool & Konscious.
Ko-founder & COO
Passionate for technology, robotics and lean aesthetics, Boryana moves to Japan early on in her life. Later, in her junior year at HKUST, she founded MorphX, a fashion tech aimed at enabling on-demand perfect-fit fashion.
Following the development of MorphX, Boryana co-founded KK a year ago in Hong Kong, passionate to build the marketplace of the future.
Misa is a polymath and interdisciplinary professional who flows easily in fields related to design, tech, development, innovation, business strategy and management.
He has co-founded Athlon, an international digital agency with offices in New York, London, Toronto and Sofia, where he leads technology and software innovation.
He’s also the founder of Resonator, the first co-innovation hub in Bulgaria and Technokrati a STEAM education company.
Ko-founder & CFO
Ufuk and Boryana kicked started KK around one year ago, with the ultimate goal of disrupting the global fashion industry as we know it today.
His banking/trading background at Credit Suisse and Macquarie in Asia and strong drive for entrepreneurship and innovation, makes Ufuk the perfect finance leader for KK.