THE BIGGEST POLLUTER IN THE WORLD IS THE OIL INDUSTRY. 

THE SECOND? FASHION!

The fashion industry is the second biggest polluter in the world. Annually, it contributes to 20% of global water wastage, half a trillion of dyed water, tonnes of microplastics in the ocean and 21B tonnes of textiles sent to landfills.

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#fashion

#oceans

#nature

We love fashion, but trust numbers.

See why Konscious Fashions should be part of the equation.

#2,700litrespertshirt

#waste

#water

THIRSTY COTTON

A single cotton t-shirt takes 2,700 liters of water to produce - the same amount a human drinks in 2.5 years! According to the Danish Fashion Institute, these shocking statistics make the fashion industry the second largest user of water in the world - while creating 20% of industrial water waste. 

More than half a trillion gallons of fresh water are used to dye textiles each year. The dye waste water is discharged into nearby rivers, often untreated, where it reaches the sea and eventually spreads around the globe. According to Yale Environment 360, China discharges roughly 40% of these chemicals.

CLOTHES TO DYE FOR

#500,000,000,000gallons

#dye

#chemicals

#polyester

#microplastics

#planetorpalstic

FINDING POLY

Tiny pieces of plastic, mainly polyester, are now found in close to 50% of deep sea creatures. While it is not possible to determine its origin, polyester is used widely in clothing and it is considered it reaches the sea in waste water from washing machines.

MOUNTAINS...MADE OF CLOTHES

The average American throws away 68 pounds of clothes per year, 85% of which are sent to overflowing landfills all around the world. That amounts to an estimated 21 billion tonnes of textiles per year that are neither recycled, nor disposed of in a sustainable way.

#textilewaste

#landfill

#solUtion